Self-directed digital advice allows super fund providers to offer cost-effective, omni-channel advice at scale, helping engage and retain members.

For super funds, the ability to deliver meaningful member experiences and retirement outcomes is a key priority. Being able to do so in a frictionless digital way is another.

Digitisation of administration tasks is one way funds are achieving efficiencies across their day-to-day operations. It’s also giving members the ability to track their balance and make changes online, helping drive deeper engagement and interest.

In the same way, digital advice has the potential to offer significant benefits. It is the next evolution of robo advice. For members, it provides an affordable alternative to costly and time-consuming face-to-face advice. For funds, it offers a way to stand out – providing a more personalised experience while reducing the costs and risks of manually producing advice.

Click here to read the full article on our parent company Bravura Solutions’ website.

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