How AMP Super used Midwinter Digital Advice to deliver digital advice at scale to hundreds of thousands of members.
Most superannuation funds want to help more members access personalised retirement advice to increase their member engagement while also ensuring their members feel supported. But few have found a way to do it at scale, without increasing compliance risk or operational cost.
AMP Super has.
By implementing Midwinter Digital Advice, AMP built a scalable hybrid advice model that delivers digital advice with seamless human support when needed by members. This enables members to identify their goals and clearly understand the steps required to achieve them.
This approach has driven meaningful outcomes and industry recognition for AMP, including the Chant West Best Fund: Digital Advice 2026 award.
This case study covers:
- How AMP moved from fragmented member journeys to a scalable hybrid advice model
- The phased deployment approach that delivered value at every stage
- The outcomes achieved, including a 33x increase in members seeking retirement guidance and Statement of Advice (SOA) delivery reduced from 7.5 hours to real-time
- What AMP’s experience means for funds navigating the next phase of advice delivery
Download the case study to see how AMP deployed Midwinter Digital Advice across five phases and what it means for funds looking to expand advice access without increasing compliance risk.
Contact us to discover how Midwinter Digital Advice can transform your operations.
