Experienced financial services sales professional Stacey Cowan has joined Midwinter to lead the sales team and propel business growth in the financial advice market. 

Midwinter Financial Services Pty Ltd (Midwinter) has today announced the appointment of Stacey Cowan as its new Head of Advice Sales. 

Cowan joins Midwinter from investment management firm Challenger Limited where she held positions as Account Manager, Business Development Manager, and most recently State Manager for NSW and ACT. Throughout her time in these roles, she worked with licensees and advisers, gaining in-depth knowledge of their needs and the advice industry. Prior to joining Challenger Limited, she worked for BT Financial Group. 

“There has been a lot of change in the advice industry,” said Cowan. 

“This has created challenges for advisers and licensees, but also makes it an exciting time to be working in advice technology. Software can add substantial value to an advice business and is something that becomes an integral part of its processes, therefore it is crucial practitioners choose the right technology partner.”   

“I have watched as Midwinter has reinvented itself through significant development to its product over the last couple of years, and am excited to join the organisation’s growing and dynamic team.” 

Steve Davison, Chief Commercial Officer at Midwinter welcomes the appointment. 

“Stacey brings a wealth of experience and energy. Her enthusiasm and knowledge of the advice industry make her a huge asset to the Midwinter team and our clients,” said Davison. 

Cowan started her role as Head of Advice Sales at Midwinter on Wednesday 5 January 2022. 

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Media Contact 

For media enquiries please contact: 
Deborah Dalziel 
Marketing Manager, Midwinter Financial Services 
[email protected] 

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