Innovation push supported by Bravura Solutions acquisition just over 12 months ago
Financial planning software provider Midwinter Financial Services is increasing its investment in new AdviceOS features and its support for advisers, backed by its parent company Bravura Solutions.
“The financial advice industry is facing extraordinary challenges in the wake of the coronavirus pandemic,” Midwinter’s Chief Operating Officer Jeff Hall said.
“Midwinter has always been focused on supporting advisers and their clients, particularly as they now navigate their way through volatile investment markets and a recession. The support of our new parent company Bravura Solutions has strengthened our ability to quickly roll out innovative new AdviceOS features and updates in response to regulatory changes, such as the early super release scheme.”
With challenging market and economic conditions set to continue, Midwinter is focused on evolving AdviceOS around some of the industry’s biggest challenges and opportunities, such as client engagement, aged care advice, multi-goal advice and AFSL monitoring.
Bravura is renowned for its focus on innovation, and continued investment across its entire suite of products, which will accelerate the evolution of AdviceOS.
“The Bravura Innovation Lab, which explores how open, agile solutions such as machine learning can deliver a competitive advantage, is also powering Midwinter’s ability to deliver new solutions for advisers.”
“Midwinter’s ability to support financial planning practices through all types of business conditions, such as the current pandemic, was recently recognised with an international ISO standard accreditation. It gives advisers added confidence that our software will be there to provide solutions when they most need it,” he said.
Midwinter, as part of the broader Bravura group, is now accredited under Business Continuity Management (ISO 22301) following an independent audit by certifier Bureau Veritas. It means Midwinter is well-placed to continue business operations despite any potential unexpected and disruptive events.
To recognise these changes, Midwinter recently launched a new brand and website that reflects is focus on providing innovative, friendly and human-centric solutions to advisers. The new site can be found at: www.midwinter.com.au.
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About Midwinter Financial Services
Midwinter Financial Services is an innovative financial advice software company based in Sydney, Australia.
Founded in 2006, Midwinter was acquired in August 2019 by Bravura Solutions, a leading provider of software solutions for the wealth management, life insurance, and funds administration industries.
Midwinter’s cloud-based SaaS solutions improve efficiency, scalability, compliance and client engagement for hundreds of Australia’s leading advice practices, dealer groups, wealth management and superannuation firms.