Our Executive Team

Midwinter is led by a highly experienced leadership team with a track record of integrity and success in the financial planning software industry – our software consistently tops industry satisfaction awards. Our executive team is made up of our three founding directors, our head of distribution, and senior staff members from various divisions within our company – all who have extensive experience in the Fintech space.

Julian Plummer

Julian Plummer

Managing Director

The primary focus of Julian's role is to develop, implement and drive the growth of Midwinter's financial planning software across Australia. This includes showcasing our value proposition to licensees, practices, trustees and planners, and working with them to accelerate the growth of their businesses.

Julian has held a number of management positions within the financial advice industry including Head of Quantitative Research for CBA and Financial Wisdom, and has worked with some of largest multi-manager and superannuation funds in Australia while an asset consultant at Intech Financial Services.

Julian has a Bachelor of Economics (Hons.) and has completed the Chartered Financial Analyst course.

Email: jplummer@midwinter.com.au
Phone: 0403115676

Connect with Julian on Linkedin

Andrew McClelland

Andrew McClelland

Executive Director - Financial Planning

Andrew heads up the financial planning technology area of Midwinter. He is responsible for ensuring a smooth financial advice process through effective utilisation of Midwinter’s software. Andrew is responsible for adviser training & development, as well as maintaining our programming base and code development. Andrew draws on his financial planning and technology skills base to enable Midwinter client’s to easily implement complex financial planning and strategies.

Andrew has over ten years experience in the Australian Financial Services industry, including roles as a financial planner and a technology analyst at CBA/Financial Wisdom. In his capacity as Financial Planning Manager WA/SA at AXA, Andrew worked closely with planners to implement practical technology solutions.

Andrew has a Bachelor of Economics, Diploma of Financial Planning and Certificates in Financial Analysis (UTS).

Email: amcclelland@midwinter.com.au
Phone: 0402 475 130

Connect with Andrew on Linkedin
James Murphy

James Murphy

Executive Director

James is responsible for managing Midwinter’s research and compliance processes. This includes managing platform and fund relationships, controlling Midwinter’s data audit processes and ensuring our software satisfies ASIC’s regulatory requirements as well as our client’s stringent compliance needs. James has over eleven years experience in the financial services industry with extensive experience in risk management. Before joining Midwinter, James was a Regulatory Analyst with Merrill Lynch in London and prior to that Manager of Risk Management Services at Rabobank in Sydney.

James has a Bachelor of Economics (Hons.) , a Diploma of Financial Planning and has completed Level I of the CFA course.

Email: jmurphy@midwinter.com.au
Phone: 0403 598 777

Connect with James on Linkedin

Helen Thom

Helen Thom

Head of Sales and Distribution

Helen joined Midwinter in April 2015. Her role within Midwinter is to lead the charge in broadening and servicing our rapidly increasing client base of Banks, Super Funds, Dealer Groups - both large and small as well as independent and boutique financial advisers.

With over 15 years experience in the financial services industry, Helen has held a variety of senior technical and distribution positions, particularly within financial planning related business across Australia such as Decimal and AXA.

Email: hthom@midwinter.com.au
Phone: 0488 054 535

Connect with Helen on Linkedin

Justin Labruna

Justin Labruna

State Manager - VIC/SA

Justin Labruna heads up the Midwinter Melbourne office, predominantly liaising with Midwinter’s growing client base in Victoria, as well as being a close point of call for the company’s South Australian clientele.

Justin's career in financial services spans 13 years with specialised expertise in financial planning technology. Justin originally joined the Midwinter team in September 2008 and has a wealth of knowledge in all Midwinter software solutions.

Email: jlabruna@midwinter.com.au
Phone: 0414 442 906

Connect with Justin on Linkedin

Esther Moseley

Esther Moseley

Senior Business Development Manager - Enterprise

Esther joined Midwinter in November 2015. Her role within Midwinter is to understand the business goals of purpose of our key clients in order to enable tailored solutions to be implemented for greatest value and efficiency.

Esther's career within financial services spans 15 years, with several key positions at technology firms such as Coin and Decimal.

Email: emoseley@midwinter.com.au
Phone: 0409 308 044

Connect with Esther on Linkedin

Naomi Christopher

Naomi Christopher

Senior Manager - Brand

Naomi joined Midwinter in February 2015. As the overall Brand Ambassador, Naomi is in charge of the Communications and Marketing strategy of Midwinter and also provides specialised communications and marketing expertise to other teams within the company.

Her role also includes working closely with the partners and clients of Midwinter which has cultivated her knowledge and love of the financial advice sector.

Please contact Naomi for any media inquiries.

Email: nchristopher@midwinter.com.au
Phone: 0421 856 260

Connect with Naomi on Linkedin

Pratik Patel

Pratik Patel

Head of Advice Operations

Pratik manages the implementation of advice through AdviceOS, including templates and other customised settings used by each licensee.

Pratik has over 12 years’ experience in the industry and has been working with Midwinter for the last 7 years. In addition to managing the Instant Advice team, Pratik maintains the Midwinter servers, Insurance database and the automatic software updating process.

Email: ppatel@midwinter.com.au

Connect with Pratik on Linkedin

Kachiri Cole

Kachiri Cole

Financial Controller

With a career and background in accounting that spans over ten years, Kachiri undertakes the financial management of Midwinter - including accounting, financial reporting and budget preparation.

Email: kcole@midwinter.com.au

Connect with Kachiri on Linkedin

Our employees

Our employees

Midwinter currently employs approximately 40 staff members at our Sydney offices and they are the backbone of our organisation. All of our employees have backgrounds in financial advice and financial services, and come together to form highly skilled financial planning software project teams. We pride ourselves on cultivating an engaging and exciting work culture, where our entire team works collectively to provide our clients with an exceptional standard of financial planning software.